The Web is Not Neutral

✅ Step-by-Step Instructions

1. Join ISOC & Access the Platform

   • Once you join the Internet Society, you gain access to the ISOC community platform.

   • From there, you can join your local chapter, other chapters worldwide, and Special Interest Groups (SIGs).

2. Pick the Weekly Campaign Message

   • Use the provided campaign messages (one per week for five weeks). See this week's below.

   • Each message includes text + a hero image.

3. Tailor for Your Audience

   • Before posting, add one sentence to tailor the message for your specific chapter or SIG.

   • You can easily draft this sentence yourself or generate one with our content assistant (for example: “As part of our chapter’s commitment to open governance, we’re sharing this week’s call to support the Meta-Layer SIG.”).

4. Post & Share the Image

   • Include both the message text and the hero image in your post. Choose one for the provided hero images or generate your own image using the provided image prompt.

   • How to get the images from this doc:

     • Right click on the image.

     • Click download

   • You can also find alternative images in the shared Google Drive folder: Meta-Layer SIG Drive – Social Images. Feel free to add your own images there too.

5. Engage with Your Community

   • If someone else has already posted that week’s message in your chapter or SIG:

     • Like the post.

     • Leave a thought-provoking comment or question to start a conversation.

     • Like and reply to any responses that come in.

   • We also recommend that you reply to any comments on your own posts — this builds momentum and shows active presence.

6. Stay Consistent Across 5 Weeks

   • Repeat this process each week, from Sept 24–Oct 31, to cover all five campaign themes:

     1. Reclaim the Interface

     2. The Web Is Not Neutral

     3. We Are the Trust Layer

     4. Vote to Prototype the Future

     5. The Interface Is the New Frontier

Sept 24-27: "Reclaim the Interface"

Main Message: Reclaim the Interface - the civic frontier where humans and AI must coexist under community governance.

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[Add custom lead-in sentence for the chapter or SIG]

The Web Is Not Neutral - but together we can make it civic, people-centered, and open.

Invisible overlays already shape our online lives—whether through application silos, adtech, surveillance feeds, or algorithmic nudges. But these overlays are owned and controlled by private platforms. The Meta-Layer SIG gives us the opportunity to flip this script. For the first time, ISOC members can co-create overlays that serve civic goals: tools for trust, presence, and collective context across the open web.

AI agents are already shaping online interactions, and their growth will accelerate sharply. Without civic infrastructure, the interface becomes a space of manipulation, not meaning. This SIG is designed to move at the same pace as AI itself - 10x the activity of a normal SIG - so that by the time AGI emerges, ISOC chapters already have working governance and substrate in place.

This SIG will be the world’s first organized body dedicated to interface-level governance. It is a task force with teeth, built to safeguard human agency, enforce consent, and establish community-led infrastructure at the very surface where we interact with the web.

🔗 Join us:

• Info Session Replay

• RSVP for Meta-Layer event on Oct 18

• Weekly Office Hours

• Onboarding Form

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Example Image Prompt: A browser interface splitting open to reveal a vibrant civic commons underneath. Neon overlays, annotations, diverse avatars, and trust symbols float above familiar websites. Text on top: "Reclaim the Interface!"